Keep Colour Electric! Feed your colour addiction with this nutrient infused shampoo that removes pollutants, sweat and build up to ensure colour is brilliantly vibrant and looking its best. Hair is left far more resistant to breaking during brushing which means fewer broken ends which can make colour look dull and flat. Vitamin E is an essential nutrient and antioxidant that is known to reduce the formation of free radicals. Contains sweet almond oil which is known for its conditioning and moisturising properties. Coconut oil is rich in fatty acids and known to penetrate, condition and soften coloured hair. To use: Wet hair thoroughly, lather and rinse out. Follow up with Colour Goddess Conditioner. For use on all hair colours. TIGI may change the formulations from time to time to improve their range. Always check the packaging before use.