Sports are deeply rooted within the brand ideology at Adidas and continue to play a major role in the design and construction of the label’s contemporary products. Considered a pioneering force in today’s sports-luxe market; Adidas continues to bridge the gap between the street and the court. Presented in a bold raw pink colour, the NMD_R2 Primeknit sneakers from Adidas Originals feature a rounded toe, lace-up front fastening, a pull tab at the rear and a flat rubber sole. POSITIVELY CONSCIOUS: Adidas Group scores 4 out 5 by independent ethical brand rating agency Good On You. It uses eco-friendly materials in many products - 100% of its cotton is from sustainable sources and it's committed to use 100% recycled polyester by 2024. It traces and audits almost all of its supply chain to ensure good labour standards, and has committed to reduce carbon and water stress across its whole supplier base.