Restore vibrant, salon-worthy locks with Fudge Clean Blonde Shampoo; a cleansing and refreshing formula that targets unwanted brassy tones in colour-treated hair. Fortified with violet pigments and hydrating Guarana Extract, the purple shampoo effectively eliminates impurities and product build-up, while reviving radiance and neutralising yellow hues in blonde hair. Innovative FragranceFuse™ technology delivers a long-lasting scent to leave locks feeling fresh and healthy from root to tip. We love that the super lightweight formulation gently cleanses the hair, while also removing brassy tones and neutralising yellow pigments. Not tested on animals, this cruelty-free formulation leaves blondes beautifully bright and bouncy. It includes violet pigments to neutralise and guarana to hydrate and keep hair moisturised to prevent damage and fading. Chemically damaged, faded or split hair is left 90% stronger after only one use and will feel dramatically smoother with double the softness. A haircare brand with an urban fashion influence and a professional heritage, Fudge works with leading hairdressing experts such as Tracy Hayes and Global Brand Ambassador Jonathan Andrew to deliver world-class products and education to its customers and stylists across the globe. Launched in the early nineties, Fudge is an expert in colour care and looking after hair, no matter whether it's natural, highlighted or coloured. The haircare brand is known for its many cult products, from the Matte Hed Extra to the Headpaint professional colour range in a variety of beautiful shades. Apply Fudge Clean Blonde Shampoo to wet hair. Massage hair and scalp with the shampoo and rinse thoroughly. Follow with the Clean Blonde Damage Rewind Conditioner to help keep hair smooth and snag-free, while also keeping your blonde hair bright and brass-free. The Clean Blonde Damage Rewind Conditioner works with the shampoo to remove yellow tones, neutralise violet pigment and proteins and restore healthy hair with hydrating guarana.